News

New Store | Hi Eppendorf
After many years in Hamburg’s city center, our current store will close on May 30, 2026. But this isn’t goodbye – we’ve found a new place! It feels truly special to share that we are moving to our dream location in Eppendorf. A new space is taking shape, and we look forward to welcoming you in late summer 2026. Eppendorfer Baum 2620249 Hamburg   Read more...
Store Closing
Sometimes, decisions are made for you. After many meaningful years at our Hamburg store, our landlord has decided to terminate our lease. As a result, we will be closing our Hamburg store at the end of May. This space has been more than a store to us. It has been a place of encounters, ideas and shared moments. We are deeply grateful for everyone who walked through its doors. Hamburg remains essential to us. We are actively looking for a new location and are committed to returning with a permanent store. While... Read more...
Archive Sale in Hamburg
SAVE THE DATE: From January 22nd to 24th, a big archive sale will take place in our Hamburg store. Discover selected samples and special one-of-a-kind pieces from previous collections at discounted prices. Please allow extra time, as there may be waiting times, especially in front of the changing rooms. Exchanges or returns of purchased pieces are not possible. Our store will be closed from January 19th to 21st for preparations for the Archive Sale. Opening hours:Monday to Wednesday: closedThursday to Saturday: 11:00 AM – 6:00 PM Address:Alter Wall 12, 20457... Read more...
Breuninger Pop-up | Westfield Hamburg-Überseequartier
From November 24th to December 6th, 2025, we will be represented with an exclusive pop-up area at Breuninger in the Westfield Hamburg-Überseequartier. A special offer awaits you on-site, available only during this period. Discover our current Autumn/Winter collection live and be inspired. We look forward to seeing you! Where? Breuninger, Chicagostraße 1, 20457 Hamburg Read more...
Eames Dinner with Vitra
On October 16th, we had the pleasure of spending a very special evening together with Vitra in our Hamburg store, the Eames Dinner, a tribute to the timeless design and inspiring spirit of Charles and Ray Eames. In a beautifully curated setting, we welcomed 25 guests who joined us for an evening filled with design, aesthetics, and inspiring conversations. True to the spirit of the Eames, the night was guided by the values of hospitality, creativity, and attitude – values that both Vitra and we at by Aylin Koenig share.... Read more...
Birthday Week – Our Third Store Anniversary
Our beautiful store in Hamburg is celebrating its third anniversary! Thanks to you, it has become a very special place over the past few years. We’re truly grateful and warmly invite you to celebrate with us. September 12th & 13th, 2025 | 11:00 AM – 6:00 PM | Alter Wall 12, 20457 Hamburg Look forward to an exclusive pop-up by Ariane Ernst, a testing station by nkm, handmade cookies by Baked, delicious matcha variations by kōjō, and a high-quality goodie bag worth over €250. This contains not only a piece... Read more...
Sample Sale in Hamburg
SAVE THE DATE: From July 3rd to 6th, we’re inviting you to our big Sample Sale at our Hamburg store. You’ll have the opportunity to shop samples and one of a kind prototypes from past collections at special prices. Please expect longer wait times, especially in the fitting rooms. Pieces cannot be exchanged or returned. Opening Hours:Thursday to Saturday: 11:00 AM – 6:00 PMSunday: 1:00 PM – 6:00 PM Address:Alter Wall 12, 20457 Hamburg We can’t wait to share an unforgettable shopping experience with you! With love,by Aylin Koenig Read more...
Exclusive benefits with the bAK Club
We are very pleased to announce our new loyalty program, the by Aylin Koenig Club. Starting now, points can be collected with every purchase and redeemed for exclusive rewards. The higher the VIP level, the more attractive the benefits. Those who already have a customer account automatically collect points – no additional registration is necessary. For everyone else, simply register via email to become part of the bAK Club. Learn more Made for you with love, by Aylin Koenig Read more...
Matcha Date with Gotcha Matcha
  Save the Date: Next Saturday, May 10th, we’re celebrating Mother’s Day together with Gotcha Matcha at our store in Hamburg! Every purchase from by Aylin Koenig comes with a free Matcha – and everyone else can enjoy Gotcha Matcha at a special price. Join us for a relaxed shopping day with your favorite Matcha and discover even more specials. And for those who can’t make it in person – we’ve got something planned for you too. Stay tuned! We’re looking forward to seeing you! Read more...
Community Easter Event
On April 10th, we had the pleasure of hosting our very first Community Event at the by Aylin Koenig store in Hamburg – a truly special evening we’ll always remember. Starting at 6:30 PM, our guests were invited to enjoy a relaxed and welcoming atmosphere with food and drinks, meaningful conversations, and shared creativity. Together with Himmel und Erde Floristik, we created beautiful Easter bouquets, thoughtfully arranged in the Tulip Vase by Within Mood. As a special gesture, each guest received an Easter gift from by Aylin Koenig, followed by... Read more...
Opening of Westfield Hamburg-Überseequartier
Westfield Hamburg-Überseequartier opened yesterday in the heart of Hamburg's HafenCity – a place that combines unique shopping, innovative concepts, diverse gastronomy and exceptional cultural offerings. We are thrilled that by Aylin Koenig is now also available in the Breuninger flagship store in Westfield Hamburg-Überseequartier. Our latest collection is here – and maybe your new favorite piece too! Where? Breuninger, Chicagostraße 1, 20457 Hamburg     Read more...
International Women's Day
On International Women's Day on March 8, 2025, we made a statement together: 20% of our sales, online and in-store, went to Visions for Children e.V.. Thanks to your support, we were able to donate €4,000 to support educational projects in Afghanistan. A special focus is on a mental health program for 3,000 girls that helps them deal with the school ban and its consequences. Every purchase has helped to create hope and future prospects. Your support means the world! With love, by Aylin Koenig Read more...
Pop-up in Düsseldorf
Save the Date: We’re beyond excited to invite you to our very first pop-up in Düsseldorf, hosted in the beautiful space of Ariane Ernst! Discover the latest Autumn/Winter 24 Collection and our brand-new Chocolate Capsule – the perfect way to kick off the festive season together. While we’ll be bringing most of our collection, due to the cozy size of the shop, we won’t be able to bring everything — so be sure to stop by and discover the selection. Look forward to exclusive offers, special highlights and a unique shopping experience.... Read more...
NOLES Pop-up in Hamburg
Save the dates: November 15th and 16th NOLES is hosting an exclusive pop-up event at our store in Hamburg. Be among the first to discover their debut product, NOLES 14 – a luxurious Eau de Parfum and the start of an exciting new line of beauty and lifestyle products. You’ll have the chance to try the fragrance in-store and purchase it, or simply stop by to get inspired. A special highlight: Farina will be there in person on Saturday! When? Fri, 15.11.24 & Sat, 16.11.24 | 11 a.m. - 6 p.m.... Read more...
Pop-up Event – Breuninger Stuttgart
In November, we invite you to a joint pop-up event with Ariane Ernst and NOLES at Breuninger in Stuttgart! We will be showcasing our current Autumn/Winter 24 collection – including exclusive styles that are only available at Breuninger. Aylin will be there in person on Saturday to welcome you and give you exciting insights into the collection. Take the opportunity to discover our latest designs and learn more about the brand. When? Fri, 8.11.24 | Sat, 9.11.24 Where? Marktstraße 1-3, 70173 Stuttgart We look forward to seeing you, by Aylin Koenig Read more...
New Store Exclusives – STOFF Nagel
Starting now, our beautiful store in Hamburg has selected candle holders and candles from the brand STOFF Nagel – perfect for the Christmas season! The stackable candle holders can be combined in endless ways and offer the opportunity to create very personal, individual sculptures. Whether as a decorative statement or a stylish Christmas gift - the minimalist design brings Scandinavian elegance to every home. Come by and discover the new highlights!   Read more...
POP-UP WEEKEND COLOGNE
Save the Date: We are thrilled to invite you to our very first pop-up in Cologne! You have the opportunity to experience our new Autumn/Winter 24 collection and start the new season with us. Keep an eye on our social media channels and our website for exciting updates and exclusive offers leading up to the pop-up weekend. Aylin will be there and can’t wait to meet you in person. When? Fri, 27.09.24 | Sat, 28.09.24 Where? Stoll Forum, Hohenstaufenring 57a, 50674 Cologne We look forward to seeing you, by Aylin Koenig Read more...
BIRTHDAY WEEK – OUR SECOND STORE ANNIVERSARY
The time has come – we are celebrating the two-year anniversary of our beautiful store in Hamburg! Your support and every single visit to our store means a lot to us. As a thank you, we cordially invite you to celebrate with us from September 13th, 2024 to September 14th, 2024.  Look forward to a special surprise: We're bringing in a claw machine! With every purchase you'll have the chance to win amazing gifts from our exclusive partners like BABOR, Ariane Ernst, Westwing, THE FONTENAY, Porsche and of course by Aylin Koenig. And... Read more...
Matcha Date with Health Bar
Save the date – mark May 11, 2024 in your calendar Just in time for Mother's Day, we're opening a small Matcha Pop-Up from Health Bar in our Hamburg store. We warmly invite you to try the Matcha and other small Matcha sweets for free on site. We also have some exciting specials planned exclusively for this day that you shouldn't miss. And for those who can't make it, we have something too – stay tuned. We look forward to seeing you! Read more...
The Flower Shop
We have the perfect flowers for your Easter outfit! In collaboration with the Hamburg-based florist Himmel & Erde, we are opening a flower pop-up before and during the easter weekend, where you can buy the most beautiful flowers in bundles or as small bouquets in our store. When? Wed, 27.03.24 | Thu, 28.03.24 | Sat, 30.03.24 Where? by Aylin Koenig | Store Alter Wall 12 | 20457 Hamburg Read more...
Empower Women – Change Lives
For International Women's Day on March 8th, 2024, we will donate 10% of our sales, online and in store, to women's shelters in Hamburg. Every purchase makes a difference - together we create security and support for women in need. Women's shelters in Hamburg are independent associations. There is no umbrella organization. Donations enable the houses to help quickly and unbureaucratically. Thanks to your support, it is possible to accompany women and children on their way to a life free of violence. Let's make a difference, by Aylin Koenig Read more...
SAVE THE DATE - OUR ARCHIVE SALE IS JUST AROUND THE CORNER
We have a very special highlight for you in January 2024:From 18 to 20 January, our Hamburg store at Alter Wall 12 will be hosting a big Archive Sale. During regular opening hours, you can shop samples and exclusive sample pieces from past collections at preferential prices to your heart's desire. After the great success of last year's Archive Sale, we not only want to create space for our new SS24 collection, but also let you enjoy some very special pieces from our design and production processes of recent months.In... Read more...
X-MAS POP-UP VIENNA
  We are happy to share exciting news with you: We are opening an X-MAS Pop-Up Store from November 27th to December 9th, 2023 in Vienna! We can't wait to welcome you to our pop-up store and introduce you to our unique products. Mark your calendar for the grand opening on November 27 at Herrengasse 1-3, 1010 Vienna.Just an idea and for those who are not from Vienna: Is this perhaps the perfect time to make that long overdue short trip to Vienna a reality?Keep an eye on our social... Read more...
BIRTHDAY WEEK – OUR FIRST STORE ANNIVERSARY
  The time has come - our first store birthday is just around the corner.We would like to say thank you for every visit during this time and for your support. That's why we want to celebrate with you. From 04.09.2023 to 09.09.2023 you will receive a 20% discount on everything*.Visit us on Saturday 09.09. in our store at Alter Wall 12. The first pieces of the second A/W drop will be available exclusively in the store and we will give you a one-time discount on a special piece on... Read more...
Breuninger pop-up store
From April 17th to April 29th, 2023, we will be hosting a joint pop-up at Breuninger Stuttgart together with the beauty brand Bayage. During this time, you will not only be able to store the majority of the current SS23 collection on site, there will also be exclusive color variants of some bestsellers.On April 22, the founders Aylin and Laura will be there in person for a meet & greet and will turn this shopping day into a very special shopping experience with strictly limited goodie bags. The entire event... Read more...
WITHIN MOOD x by Aylin Koenig
Exciting news!We are very pleased to announce that you will be able to buy selected WITHIN MOOD products in our stationary store in Hamburg from March 18th 2023 on. We have some of the pieces that are sold out online exclusively available for you. You want them, we have them!On March 18, 2023 (11-18h, Alter Wall 12) we will celebrate in our store and welcome WITHIN MOOD to the by Aylin Koenig family. We look forward to seeing you!Made for you with love,by Aylin Koenig Read more...
Archive & Private Sale - special experience
We have a very special highlight for you in March 2023:From March 2nd to 4th, there will be a big Archive Sale in our Hamburg store at Alter Wall 12. You can store samples and exclusive sample pieces from past collections at preferential prices during regular opening hours. After the great success of last year's Archive Sale, we not only want to make room for our new SS23 collection, but also let you participate in very special pieces of jewelry from our design and production processes of the last few... Read more...
New system, same look
At the turn of the year, we changed our shop system, which is accompanied by some new features. You can browse through our categories in the usual way and gain access to the Private Sale by registering for the newsletter.We have added technical drawings for all products in the fall/winter 2022/2023 collection on the detail pages to make it even easier for you to find the right size. As part of the system changeover, we have also added new payment methods that offer more flexibility at checkout. At the same... Read more...