A new chapter begins. On October 8, we celebrated the soft opening of our new flagship store in Hamburg Eppendorf with invited guests and friends of the brand. Surrounded by familiar faces, in an intimate and welcoming atmosphere, we raised a glass to everything that lies ahead and had the pleasure of sharing this special moment for the very first time.
On October 9 and 10, we officially opened our doors to all of you and we couldn’t be happier with the incredible response. Thank you to everyone who stopped by, celebrated with us, shared such kind words, and made this occasion so special with your warmth and enthusiasm. Your feedback and support mean the world to us and made this opening truly unforgettable.
One of the highlights was our selection of exclusive opening specials, created in collaboration with our new neighbours and our long-standing partners. It was wonderful to bring so many people together, create new connections, and share the unique atmosphere of our new home with you.
With our new flagship store in Eppendorf, we’re not only beginning a new chapter for by Aylin Koenig, but also inviting you to experience our world in a whole new way. Our new apartment-style store concept is designed to feel more like a home than a traditional retail space – warm, personal, and thoughtfully curated down to the smallest detail. A place where you can discover our collections at your own pace, take your time, and simply feel at home. A place for personal encounters, inspiration, and all those little moments that make our store so special.
We look forward to bringing this new space in Eppendorf to life, welcoming you time and time again, and creating many more beautiful memories together.
Thank you for being part of this new chapter!
We can’t wait for everything that lies ahead and, above all, to welcome you back.
With love,
Your by Aylin Koenig Team
