The brand by Aylin Koenig was founded in 2018 by Aylin Freund together with her husband Tobias Freund.
The name Koenig is a stage name and the maiden name of Aylin's mother.

Our focus is on natural materials and high quality. Whenever possible, we opt for sustainable options - for example by using recycled cashmere, recycled cotton, Lyocell and Eco Vero Viscose. Since 2019, we have been producing our knitted and woven items in Italy, and all the yarns we use are Italian yarns. The majority of our fabrics also come from Italy or another European country.

Since the AW 2021 collection, we have been offering a sustainable leather collection that is produced by a certified premium leather supplier in Turkey. With the launch of the SS 2022 collection, we have expanded our product groups to include jersey produced in Portugal.

In summer 2021, we opened our first store at Alter 12 in Hamburg. The magnificent old building façade in the heart of Hamburg next to the town hall combined with the natural interior elements and the timeless designs of our collections come together harmoniously to create a feel-good shopping experience. In winter 2023, we opened our first two-week pop-up store in beautiful Vienna. The response was more than great, so we would like to visit more cities in the future.

In addition to our own online store and our Hamburg store, we are also represented online and offline by selected B2B partners. In Germany, these include Breuninger, the KaDeWe Group with KaDeWe Berlin, Oberpollinger Munich and Alsterhaus Hamburg, as well as some wonderful boutiques. You can find an overview in our storefinder.

In an interview with Fashionunited, Aylin talks about the origins and current developments of the label.

Made for you with love,
by Aylin Koenig