The Brand
Standing out while staying minimal.
by Aylin Koenig is a Hamburg-based fashion label defined by clean silhouettes, premium materials and a conscious approach to craftsmanship.
Founded in 2018 by Aylin and Tobias Freund, the brand creates collections that combine timeless aesthetics with distinctive details. Designed in Hamburg and crafted with experienced production partners across Europe, each piece is made to be effortlessly wearable and to transcend seasons.
We believe in a wardrobe that is chosen with intention. Refined yet versatile – created to last.
Made for you with love.
Our Team
Behind by Aylin Koenig is a small, dedicated team that brings our vision to life through diverse perspectives and a shared passion for thoughtful design.
From Design and Product Development to Marketing, E-Commerce, Wholesale and Business Development, we work closely together to build a brand defined by quality, longevity and a refined aesthetic.
As a family-owned business, we value personal connections, trust and a collaborative way of working. Every team member brings their own expertise, creativity and passion, allowing us to continuously shape and grow by Aylin Koenig together.
Stores & Locations
Where to find us.
by Aylin Koenig is available online and at selected locations. For over five years, our store at Alten Wall in Hamburg was a special place and an important part of our brand’s journey. With its closure in May 2026, a new chapter begins: In late summer 2026, we will open our new store at Eppendorfer Baum in Hamburg, creating a new space to experience our collections and our vision.
Beyond our own store, we regularly host pop-ups in different cities and are available through selected wholesale partners. You can find an overview of all locations in our Store Finder.