So unterstützt du die Slow Fashion Bewegung aktiv - by Aylin Koenig

Here's how you can actively support the Slow Fashion movement

October 13, 2025

You've probably heard of the slow fashion movement. The concept behind it goes far beyond mere fashion trends. It encourages you to consume fashion more consciously, to love your wardrobe, and to wear it longer. Do you sometimes feel guilty when your closet is overflowing, but you still don't know what to wear? This is precisely where the slow fashion idea comes in: less waste, more sustainability, and a good feeling because you're contributing to a fairer fashion industry.

Understand the idea behind Slow Fashion

Slow fashion means enjoying fashion at a more leisurely pace. Instead of constantly chasing the next trend, you focus on timeless pieces that you truly love. This isn't about completely forgoing new purchases. Rather, it's about choosing pieces that are carefully crafted and that you can enjoy for a long time.

Key principles

Quality over quantity
Fair wages and working conditions
Environmentally friendly production

Reduce unnecessary consumption

Have you ever decluttered your wardrobe and realized that you use certain items far less often than you thought? These unused pieces not only cost money but also take up space and make you wonder: "What do I really need?"

Sort through your belongings: First, clarify what you no longer wear.
Donate or swap: Give away your unwanted clothes so they can be used again.
Plan your purchases: Make a small shopping list before you go out to avoid impulse purchases.

Choose sustainable materials

Cotton is popular, but conventional cultivation consumes a lot of water and chemicals. Eco-friendly alternatives like organic cotton, linen, or Tencel (wood fiber) are often more environmentally friendly and at least as comfortable to wear. It's also worth looking for certifications like GOTS (Global Organic Textile Standard) because they offer greater assurance regarding production standards.

Material check

Organic cotton: fewer pesticides, gentler on the environment and skin
Linen: robust, breathable and durable
Tencel/Lyocell: resource-efficient production from wood fibers

Take care of your clothes

If you want your favorite items to last a long time, proper care is essential. This means not only careful washing, but also gentle drying and occasional repairs. You can easily fix small tears or loose buttons yourself, and the effort is worthwhile.

Wash less: Sometimes airing it out is perfectly sufficient.
Gentle wash program: use low temperatures to protect fibers
Repair instead of throwing away: several tutorials will help you step by step.

Draw a conclusion

You don't have to be perfect to support the slow fashion movement. Even a few conscious choices can make a big difference. Buy less often, choose high-quality materials, and care for your clothes so they last for years. These small steps help slow down the fashion industry and do something good for the environment. Have fun discovering your own personal slow fashion style!

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