At the end of November 2023, we rang in the pre-christmas season with a very special highlight – our first international pop-up store in Vienna. Behind a fantastic façade in "Herrengasse", we were able to present our autumn/winter collection to our customers for the first time in Austria for around two weeks.

We invited some exclusive guests to a morning brunch for the kick-off and pop-up opening. The culinary experience was realised by the food stylist and cake artist ‘Stolzes’. Her artistic cakes and the buffet were artistically inspired by our autumn/winter collection by draping the cakes with edible fabric panels and picking up on textures such as knitwear. For the first time, Sophia Stolz aka ‘Stolzes’ was not only involved as a cake artist for an event, but also accompanied the opening as a DJ.

Vienna was the perfect starting point for this project. Alongside Germany, Austria is one of our most important markets. To mark the occasion, we produced a small, exclusive Vienna collection especially for Vienna, consisting of a sweater, a scarf and a hat. This collection was only and exclusively available in Vienna in advance, but is now also available in our online shop. The majority of our team from by Aylin Koenig was on site during the entire pop-up to make direct contact with our customers and provide them with the best possible support.

Our pop-up in Vienna was a real highlight for us and we are overwhelmed by the great response we received from our community in Austria.

We are grateful to our customers and all partners involved for their support and interest in by Aylin Koenig. This pop-up has inspired and motivated us to develop even more creative ideas and unique designs for the future and to plan further pop-ups.

Stay tuned to find out where our next pop-up will take place and be part of by Aylin Koenig's exciting journey!

VIENNA - you will always be remembered in our heart.

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